MetroPCS bombing the competition!
March 4, 2010 by Jason · 3 Comments
Metro PCS has moved into a new style of marketing by allowing a few famous graffiti artist such as mister cartoon to “bomb” one of their stores in to help market their new product The MOTO™ VE440 Limited Edition.
A legend in the tattoo, graffiti, and fine arts communities, Mister Cartoon has become a larger than life figure. His collaboration with MetroPCS, through his agency, SA Studios and their Sanctioned brand, is sure to satisfy existing fans while exposing Mister Cartoon’s richly detailed style to a new audience. The MOTO™ VE440 Limited Edition handset features two interchangeable back covers adorned with custom Mister Cartoon artwork. Additional features include exclusive wallpapers, ringtones, and a 1GB MicroSD memory card preloaded with two brand new, unreleased tracks from multi-platinum recording artist Snoop Dogg.
Renowned photographer, Nitin Vadukul, was called in to breathe that same life into the phone’s creative campaign. Known for his irreverent, mind-bending imagery, Vadukul has infused the campaign with lush graphics that compliment Mister Cartoon’s vision. The is now available through authorized MetroPCS dealers.
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I think this is pretty cool. But I didn’t see the phone model or name in the bombwork.
@Panda ya… i was thinking the same thing…. there are a few smaller pieces thrown in but it looks like the majority of the pieces were just to highlight the artists work…. which in turn would result in people interested in MetroPCS? not sure….